I've been listening to Spotify, and there's a new ad, which is anti-cocaine, in which a train is calling at "Stroke" via "Impotence". I found this advert a lot more terrifying when I thought cocaine would lead me to end up eventually in Stoke, despite its excellent Monkey Forest. Maybe that would be the draw. "Are you a coke addict? Do you like monkeys? This train is going to Stoke!".
Okay fine, they can't all be winners.